Is your business changing permanently coming out of lock-down?
What have you done that worked? What didn’t work?
Will you slip back into old habits?
I think it’s fair to say that this has been the biggest shift in business across the world that we’ve seen. In most people’s living memory that is.
And we’ve all had to adapt haven’t we?
Even businesses which have grown during the period have had to make some changes.
But as we start to edge back towards some sort of normality, or a new normal at least, what lessons can you learn from?
What went well?
When everything went into lock-down, a lot of businesses had to change how they operated.
I sent emails out encouraging you to think about what business you’re in, not just the services you provide.
So what worked?
Did you move your offerings online? Start offering new products / services? Add new client communication methods?
Are you still doing them if they did? And if not, why not?
Are there new opportunities as a result of the past few months, and if so, are you able to go after them?
What didn’t work?
One thing we did early doors that really worked were the webinars.
They enabled us to save shed loads of time helping a lot of businesses at once.
However, as time ticked on and people started getting back to work the number of people on them reduced significantly.
So we stopped doing them.
That doesn’t mean we won’t do them in future, I think we will, but not at the rate we were.
Is there anything you started doing during lock-down which has stopped being as effective now? If so, can you stop doing it?
Potential questions to ask yourself
- What are you doing differently as a result of the lock-down? Is it working?
- What did you stop doing when it happened? Has it impacted you positively or negatively?
- What did you try which didn’t work? Have you stopped it yet? Or do you need to try a different strategy?
- Is your business giving you what you want? What can you change if it isn’t?
I know there are a few questions to think about, but I think we’re at a great point to reflect on our own businesses. By doing so we can make them what we always wanted them to be.