After recently entering the world of networking, I thought I’d share some thoughts and insights that may help new businesses.
We’ve grown predominantly through word of mouth, with very little advertisement. I don’t think there’s anything better than a friend or colleague referring you. When you meet that lead, I feel the hard work has mainly been done as your current customer has already sold you to them.
I always like to explore new avenues and with our new website launch I decided that I would like to meet a new audience in our local area in Lancashire.
If you’re new in business or new to networking –
- Networking is good because it helps you build your contact base. Contacts are great because if you can refer them work, they’re more likely to reciprocate.
- If you’re new to a group don’t dive in with the hard sell, unless you’re asked of course. Speak to people and get to them first as you’ll then be able to come up with a better angle to pitch to them.
- Remember people buy from people. If they like you they’re more likely to buy your product or service and, more importantly, keep buying it!
And the great thing is there are plenty of events out there just waiting to help new and existing businesses.
This week we joined the Buckshaw Business Hub event and our Chorley accountants will be back next month to have a catch up with the people we met. Hopefully see you there!
If you’re looking to build contacts in specific trades, why not ask Woodville. We have links to a wide range of businesses across the North West.